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Brew up something bold with Enchanted Espresso, a deep brown that’s rich, cozy, and anything but basic. This shade pours on major depth and dimension while keeping your look grounded and effortlessly chic.

Channel your inner nature goddess with Iris Green, a fresh, grassy green hair dye. Why You’ll Love It:DIY Formula – Simple, mess-free applicationHydrating & Deep Conditioning – Leaves hair soft and nourishedLong-Lasting & Fade-Resistant – Keeps color bold for weeksBest on Pre-Lightened Hair – Vibrant on level 8+, adds a...

Get in tune with nature with Phantom Green, a deep forest green hair dye with strong blue undertones for an intense, cool-toned green. Why You’ll Love It:DIY Formula – Salon-level results with simple applicationHydrating & Deep Conditioning – Keeps hair soft and healthyLong-Lasting & Fade-Resistant – Stays vibrant over timeBest...

Shine in Golden Hour, a luminous golden blonde that glows like the sky just before sunset. Soft, radiant, and effortlessly dreamy, this shade wraps your hair in warmth and light from every angle.

Say hello to #BowlGoals! Our Lime AF mixing bowl and matching brush are designed to give you next-level precision and ease when applying hair dye.Bowl Features:• Extra-large capacity – Perfect for mixing multiple colors.• Rubberized bottom – Stays put, no slipping!• Microwave & Dishwasher Safe – Because convenience is key.Brush...

Unleash your inner mayhem with Jinx, a bold electric blue hair dye for fearless, statement-making color. Why You’ll Love It:• DIY Formula – Simple, no-mess application • Vibrant & Long-Lasting Color – Stays intense over time • Hydrating & Deep Conditioning – Keeps hair soft and strong • Best on...

Electric Paradise is a bright neon pink hair dye with tropical coral undertones that glows under blacklight. The ultimate festival-ready shade! Why You’ll Love It:DIY Formula – Simple and fun to useHydrating & Deep Conditioning – Keeps hair feeling soft and strongUV Reactive Glow – Pops under blacklight for a...

Cotton Candy Dreams is a soft, dreamy pastel turquoise blue hair dye that's sweet and totally irresistible.Why You’ll Love It:DIY Formula – No need for a salon visitHydrating & Deep Conditioning – Keeps hair smooth and healthyBest on Platinum Hair – Designed for level 10+No Harsh Chemicals – Free from...

Girl’s Night is a dreamy pastel lavender hair dye for delicate, whimsical styles. Why You’ll Love It:DIY Formula – Simple, salon-quality resultsHydrating & Deep Conditioning – Keeps hair healthy and softBest on Platinum Hair – Designed for level 10+No Harsh Chemicals – Free from peroxide, ammonia, and PPDBest Results: Before...

Step into luxury with Emerald Fortune, a dark green hair dye with bluish undertones for an enchanting, gem-like finish. Why You’ll Love It:• DIY Formula – No salon needed • Hydrating & Deep Conditioning – Keeps hair soft and strong • Long-Lasting & Fade-Resistant – Rich color that stays bold...

Ditch the brass and achieve your icy blonde dreams with Blue Powder Bleach! This is a professional-grade lightening powder that lifts up to 9 levels for the perfect platinum blonde.Why You’ll Love It:Anti-Brass Formula – Blue pigments neutralize orange and yellow tonesQuick & Easy – Dust-free, no-drip formula applies smoothlyCustomizable...

Turn heads with Frosé, a dreamy pastel pink hair dye with a soft, romantic touch.Why You’ll Love It:• DIY Formula – Easy, no-mess application• Hydrating & Deep Conditioning – Leaves hair soft and smooth• Best Results on Pre-Lightened Hair – Ideal for platinum blondes; appears dusty pink/rose gold on yellow-toned...

Want to create perfect pastels? Arctic Mist Diluter is the ultimate base for custom mixing!How to Use:Mix with any AF color to achieve softer pastel shadesNot a toner or bleach, just a pigment diluterArctic Fox Hair Color is always 100% vegan, cruelty-free, and made with gentle, hair-nourishing ingredients.

Unleash the warrior within with Ryu. Our fiercest explosive red for those who are ready to fight without fear, and let their hair do the fighting. Hadoken!  Perfect for: Fighters who are fearless, focused, and ready for anything. You face every challenge head-on and let your actions speak for themselves....

Cosmic Sunshine is a radiant, sunny yellow shade that adds warmth and vibrance to any look! Why You’ll Love It: • DIY Formula – Easy at-home application• Hydrating & Deep Conditioning – Keeps hair silky and smooth• Best on Pre-Lightened Hair – Works best on level 8+• No Harsh Chemicals...

 Arctic Toner neutralizes unwanted yellow and brassy tones, creating the ideal base for cool-toned hair colors.Why You’ll Love It:Perfect for pre-lightened blondesKeeps blonde tones fresh and vibrantNo peroxide, ammonia, or PPDArctic Fox Hair Color is always 100% vegan, cruelty-free, and made with hair-friendly ingredients.

Pop open a fresh twist on classic brown with Diet Cola — a smooth, medium brown shade that’s effortlessly cool and refreshingly bold. Perfect for adding that subtle edge while keeping your look chill and naturally vibrant. Sip on this color for hair that’s all about flavor without the fuss.

Exude sophistication with Caitlyn, a deep navy blue hair dye that’s elegant and timeless. Why You’ll Love It:DIY Formula – No professional help neededFade-Resistant & Long-Lasting Color – Keeps its depth over timeHydrating & Deep Conditioning – Leaves hair healthy and strongBest on Pre-Lightened Hair – Most vibrant on level...

Show off your blue hues with Aurora Kiss, a deep sapphire blue hair dye with subtle teal undertones that create a mesmerizing, ocean-inspired dimension. Why You’ll Love It:• DIY Formula – Easy at-home coloring • Ultra-Hydrating & Deep Conditioning – Keeps hair soft and healthy • Long-Lasting & Fade-Resistant –...

Your new favorite denim. Blue Jean Baby is the perfect deep navy blue—just like your favorite pair of jeans! Why You’ll Love It:• DIY Formula – Stylish color made simple • Hydrating & Deep Conditioning – Keeps hair smooth and moisturized • Best Results With Pre-Lightened Hair – Works best...